Tight Wall Concentricity: Concentricity helps to ensure proper bullet seating in both the case and the chamber of your firearm. Higher concentricity also aids in a uniform release of the bullet on firing for optimal velocity and accuracy. - Uniform Case Wall Thickness: Benchrest shooters have long known that uniform case wall thickness is vital to accuracy. We manufacture to extremely tight tolerances to ensure this critical element is as consistent as possible. - More Reloads per Case: We treat Hornady brass as the foundation for an accurate cartridge not a commodity. Because we take greater care in its creation you